Aarya Handicrafts & Handlooms
- Industry
- E-commerce
- Scope
- Design, WooCommerce Build, B2B Integration
- Year
- 2024
Overview
Overview
Based in Jaipur, Aarya Handicrafts preserves traditional Rajasthani block printing. They cater to both individual retail customers and international B2B wholesale buyers.
Their previous digital presence failed to showcase the intricate details of their crafts and lacked the technical functionality to handle international B2B inquiries effectively.
The Challenge
What Wasn't Working
Aarya needed a platform that could serve two completely different audiences without friction:
- No dual-currency support, complicating international sales
- Low-resolution imagery that failed to capture the artisanal quality
- Manual, time-consuming process for generating wholesale catalogs
- B2B inquiries were handled entirely through unstructured emails
- Website lacked the cultural storytelling essential to their brand value
Our Approach
How We Solved It
We built a robust WooCommerce platform with a custom dual-currency checkout system (INR for domestic, USD for international) powered by Stripe and Razorpay.
The site features a high-resolution visual gallery to showcase intricate craft details, paired with rich storytelling about the artisans behind the products.
For wholesale buyers, we implemented a dedicated B2B inquiry flow that automatically generates PDF catalogs based on selected product categories.
The Process
From Concept to Launch
Tech Stack
Tools We Used
- WordPress
- WooCommerce
- Custom PHP
- Stripe
- Razorpay
WordPress and WooCommerce provided the flexibility to build a hybrid B2C/B2B platform. Custom PHP was used to handle the dynamic PDF catalog generation and complex currency routing logic.
The Results
What Changed After Launch
0
Intl. Wholesale Buyers Onboarded
0
Digital Catalog Views
0
To Achieve B2B Growth
The automated B2B tools transformed their wholesale pipeline. In just 6 months, they onboarded 12 new international buyers, while digital catalog views skyrocketed by 300%.
Client Words
SmoothCuts built us a platform that beautifully tells our story while solving complex international sales challenges. Our wholesale process is finally automated.